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From Big Data to Smart Data: Supporting Critical Business Decisions
Last week at Lithium’s LiNC event I did a session on big data with Lithium Principal Scientist Dr Michael Wu. It’s always a pleasure working with Michael, the session was well attended and the audience...
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Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some...
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Making Better Business Decisions Part 1
Most companies have a number of enterprise systems, whether that’s financial, human resources, payroll, warehouse management, customer service or any number of other transaction based software...
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Transforming Data Into Action – Part One
Everywhere you look in tech today you’ll read / hear about big data and all the many uses businesses could get from it. Businesses do certainly need to become more data driven and in fact the business...
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Transforming Data Into Action – Part Two
In part one of this series we looked at big data and transforming it into smart data, or data that is contextual, relevant and delivered to the right people / person at the right time. One of the...
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